February - 2016

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The Digital Marketing Frontier

The Digital Marketing Frontier

How did we get here so fast? It doesn’t seem long ago that a mobile phone was simply one that didn’t have a cord attached to the wall, you set your schedule around the day and time your favorite TV show was on, and term paper research was done in the pages of a book inside a library. Today, everything we would ever want to know or see is at our finger tips and through DVRs and on-demand services, we dictate when to watch our favorite shows. Initially, most people thought taki

5 Creative Marketing Ideas

5 Creative Marketing Ideas

When you run your own business, every dollar spent counts. However, you have to remember that you do not have to cut cost on your marketing campaign. After all, marketing is the single most important aspect in business that will help you bring your business to success. So, instead of cutting cost on it, why not reinvent your strategy and make it more effective and compelling. The following are creative marketing ideas to help you spend your money wisely and get the most out o

3 Tips for Marketing on Social Networks

3 Tips for Marketing on Social Networks

Marketing on social networks requires more of a focus on the human element since its more about building relationships then it is your technical knowledge. There's no way around it, social networking for business requires building trust with others which requires time and interpersonal skills. You notice I did not say effort since making 'friends' should be more an act of enjoyment and not regarded as labor! In order to get the best results when social networking for business

3 Steps to Boost Website Traffic

3 Steps to Boost Website Traffic

Today there are many social networking sites such as Facebook attracting many users to their sites. Due to this reason the website owners are realizing the need to increase website traffic. But there are few website owners who do not have any idea how to improve web traffic. In this article some proven techniques are mentioned which will not only help you to get website traffic but can also help you to achieve better results in search engine. Step 1: Write good and quality co

Social Media: Be Open and Be Human

Social Media: Be Open and Be Human

Social marketing earns, not buys attention so have an opinion, be true to what you say, be of value, be open - above all be human. "Ask not what your customers can do for you; ask what you can do for your customers" - Stan Rapp As "markets become conversations," customer relationships and advertising models are changing for good. Passive consumption becomes active interaction. Monologue becomes dialogue. Control becomes collaboration. Customers are empowered, well informed, c

Branding - Will They Remember You?

Branding - Will They Remember You?

In today's market selling quantity seems to be the rule of the day. Slap together something quick and don't worry about what flies out the door, it doesn't even matter who the purchasers are. Companies who focus on branding will stand out amongst the crowd. Why? They have recognized that most buyers' especially online buyers need confidence in doing business with an established entity. Nothing shows your commitment to your business like a well-developed branding strategy. Hav

Social Platforms Leverage Internet Marketing

Social Platforms Leverage Internet Marketing

Social media is an integral part of the internet marketing scenario. Today, it is almost impossible to move forward without social media marketing since the competition is extremely high. Internet marketing is a nomenclature that covers many areas of the online marketing. This covers search engine optimization, search engine marketing or pay per click, social media marketing and short message service and marketing by dint of mobile application on Google play store and Apple s

Impact of Apple Logo on Logo Design

One of the most famous corporate logos in the world is the apple logo. Originally, however, this was not the logo we know of today, but a picture of Sir Isaac Newton sitting under the apple tree. This logo did not last long, and it was quickly replaced with the rainbow apple, which was used until 1998. There is speculation that while many consider the apple with the bite out of it as a reference to Isaac Newton, others feel that it is homage to Alan Turing, a mathematician wh

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