Building a firm's reputation isn't possible by simply telling people you're good. That is tantamount to the front-bencher in school who claims he will stand first in class. Chances are he will, and chances are that you are really as good as you say you are, but no one likes a braggart. How then can you build a reputation for excellence without tooting your own horn? The answer is so surprisingly simple - get others to do it for you. In today's world, people are skeptical by n

Would you buy meat from a grocery store that left the bad meat in with the good meat or wasn't clean? Would you buy a car from a sales lot that had totaled automobiles on the front lot? I wouldn't and neither would you. Your website is your grocery store; your car lot. You must have an atmosphere that is pleasing to buyers. One that tells that buyer that you are not an amateur, but instead a trained, seasoned professional. Your site is a direct reflection of your product and

Sharing inside information can boost your sales. It can make your business much more profitable too, since valuable information can be supplied at very little cost. Quality, timely, relevant and important information helps prospects and customers make intelligent decisions. The right information makes it a whole lot easier to choose with confidence. Providing additional ideas, advice, insights and resources is a great way to distinguish your product - and your company - from

Naturally there are many aspects to succeeding online but the nature of business hasn't swayed. You must have a professional image and you must provide a great service for your clients. This is what makes a business grow. This is a bare bones old school reflection on how companies are losing sight of the bigger picture. Put some heart into it Most entrepreneurs have that essential vivacious approach to starting up a business and the truly successful ones will maintain that le