While promoting my website design business I contact many small and medium size enterprises who don't have a website. Sometimes it is the perceived cost of a website that puts them off, but more often it is the belief that no one will want to contact them via the internet. The same companies would be horrified at the thought of not being in the telephone directory, but they don't appreciate how pervasive the internet has become and how important it is to have a presence. Here

Many small business owners see their grand opening as the culmination of a lifelong dream of owning their own business. Indeed, it’s an important milestone, but it’s really just the beginning of a journey to build a brand that can attract and keep customers coming in the door. Marketing is essential to the success of any business. It’s the way to tell people what products and services you offer, but more importantly, it’s an opportunity to tell your business’s story and conve

We all make mistakes in business. The important issue is that we learn from them and apply the lessons in both our online and off-line business activities. One of my most costly mistakes happened about twelve years ago in the off-line business world. However, the lessons I learnt are just as applicable online as they are off-line. Having established a small mail order business part-time, I decided to expand the business using direct mail techniques. I had read all the books a

You cannot fail when you give more than 100 percent. In whatever endeavour you are doing, always give more than one hundred percent. You will find that whenever you do this, your rewards will always be far greater than the extra effort you expended. Some people refer to this success concept as going the extra mile. What it means is that you need to give people more than they expect. If you are working in your business and want to see it grow, the surest way to achieve it is b